Andres Castro: Enhancing Relationships with AI, Digital Signage, Big Data, Globalization of Tools

Andres Castro, the Teamhead of Customer Connectivity at PUMA Group, explores the transformative power of AI and big data in modern retail. Drawing from his expansive experience in launching digital solutions, Andres shares insights on balancing technology with human interaction, the shift towards SaaS partnerships for scalable success, and the challenges of implementing global tools that cater to diverse market needs. His discussion shows how PUMA is leveraging digital innovation to create seamless, personalized shopping experiences and strengthen global retail partnerships.